By Kyna Ng, Editor-in-Chief

Armed with my student ID, Expo ticket, name badge, résumé, professional business suit and a big smile, I entered the Business Career Expo at the suitably swanky Westin Bayshore Vancouver.  The location could not have been better; it was absolutely beautiful overlooking Stanley Park.  I am certain that it refreshed the keen minds of many of the delegates.

The Business Career Expo was bursting with energy from the young undergraduates and graduates.  Sixty-five employers were present at the expo, looking to hire students for various internship or co-op positions.  There was an interesting range of exhibitors and firms present, including Accenture, Canon, PepsiCo Canada, Procter & Gamble, RBC and Scotiabank.

Enthusiastic personnel, from recruiters to sales directors to senior credit solutions analysts to consulting services personnel greeted us and told us more about their career paths.

Some companies adopted really creative promotional strategies. For instance, RBC handed out discs, which were more innovative than the usual pamphlet. Furthermore, they are more relevant to our cyber-savvy generation.

What I appreciated most about the event was how it utilized social media effectively to generate hype.  There was also a significant degree of interaction with delegates on social media sites such as Linkedin and Twitter, which prepared candidates and allowed them to connect with exhibitors.

Even though a large number of attendees had not graduated, many employers were still generally interested to speak with them and share their previous experiences.

Industry exposure in a formal setting is definitely a huge advantage to students who are still learning about how to align their career prospects with their options.  Overall, the job fair was really successful as it witnessed a large number of attendees.  It provided a great platform for students from UBC, Simon Fraser and Victoria to meet potential employers.