The word ‘excited’ doesn’t even begin to describe how Khanh Nguyen and Connie
Chen feel about Chasing Sustainability 2013.

Chasing Sustainability is CUS Sustainability’s flagship conference, held annually in
October. The conference aims to inspire and educate conference guests about the
relationship between business and sustainability, and connect students with other
guests and professional delegates who are equally committed to sustainability.
Khanh and Connie, this year’s Co-Chairs, have been exhaustively planning the
conference since last year. Evidently, hard work pays off, because the conference
looks like a must-see event. This year’s Chasing Sustainability introduces several
new features.

A significant change from Chasing Sustainability 2012 is the implementation of a
theme for the conference. This year’s theme, ‘Changing the Lens’, centers around
the perspectives of business and the environment and whether they clash or
co-exist. “Having a theme will push the narrative in a certain direction,” explains

Furthermore, with a new theme each year, students can now return year after year
to learn about various aspects of sustainability.
The second new feature is an hour-long networking lunch, where students have the
opportunity to network with over 20 speakers and professionals. This year’s
conference is limited to only 75 tickets, which works to the students’ advantage, as
there will be approximately one professional delegate attending for every four
students. Companies will also have booths set up during the networking lunch.
The conference will be returning to an on-campus location, the Liu Institute for
Global Issues. The relocation to the Liu Institute will not only lower ticket prices, but
also allows the team to shift their focus away from logistics and towards curating
and creating high-quality content for the conference by partnering with speakers
from well-known companies.

Some of the highlighted speakers to appear at Chasing Sustainability 2013 are
Brandi Halls, Director of Brand Communication at LUSH, and Stephen Murphy,
Senior Vice President of Commercial Banking at TD Bank. Robert Helsley, the Dean
of Sauder, will also be making an appearance amongst delegates from companies
such as Whole Foods Market, Mountain Equipment Co-op, Vancity and the Big 4

“The conference sells itself because of the high-quality speakers,” says Connie, who
is in charge of the marketing portfolio. Apart from advertising on the screens in CA
Hall and boothing at Business Week, the marketing campaign relies mainly on word
of mouth. Many students are impressed and genuinely interested in the strong
speakers coming to this year’s conference.

With the Co-Chairs’ meticulous planning and the promise of an amazing lineup of
speakers and panelists, Chasing Sustainability 2013 is shaping up to be one of the
most important events of this year.

The Chasing Sustainability conference is on Friday October 25th, 2013 at the Liu
Institute for Global Issues. Tickets are available online starting Tuesday October 1st,
2013 at $12 (early bird) and $15.