Differentiate yourself. This is a phrase that is repeatedly used, yet often difficult to carry out. What exactly makes or breaks a personal brand?
Staff Writer: Joy Xu
Imprint, UBC’s premier branding conference, came back for another successful year on Friday, February 5 at the Marriott Hotel Vancouver. The 8-hour conference was jam-packed with interactive workshops, case competitions, and inspiring speakers from a variety of industries. Imprint strives to provide students with a deeper perspective of personal and corporate branding, and a valuable opportunity to connect with inspiring peers and business professionals.
Right from 1:00 PM, the opening keynote kicked off with a large crescendo. Narges Nirumvala, CEO of ExecutiveSpeak Coaching International, then shared her powerful story on self-achievement, courage, and how she picked herself up after seemingly losing everything.
“You have to hit rock bottom before you start climbing your way up.” Nirumvala said.
Putting the Enthusiasm in CEO, she mentioned that the purpose of branding is to inspire others, and she shed advice on telling the differences between adrenaline, passion, and vulnerability. Nirumvala and her passion for branding undeniably set an ecstatic tone for the rest of the conference.
As an Imprint tradition, the personal and corporate workshops were bustling with energy, featuring speakers from a wide array of corporate backgrounds such as Apple, BC Lions, Vancity, and Kit and Ace. In conjunction with the rebranding of the conference itself, the second half of the afternoon offered new experiences for the attendees. Students rotated between a speed networking session, two case competitions featuring L’Oréal Canada and Saje Wellness, as well as more interactive workshops with industry professionals. All sessions had elements of spontaneity and improvisation that challenged their participants to communicate and interact in dynamic settings.
Afterwards, students and business delegates gathered in the ballroom for the dinner and finale. L’Oréal Canada’s Chief Marketing Officer Stéphane Berubé took the ballroom on a journey through his compelling closing keynote. He argued for the importance of having passion for the industry as opposed to having passion for just a specific company, and revealed his e-commerce goals for L’Oréal Canada.
Overall, Imprint created an all-inclusive experience by diving into different aspects in which branding can be perceived and utilized, not only for those interested in pursuing endeavors in the marketing industry, but also for anyone who is driven to make an impact in their field. More remarkably, the smooth itinerary of the conference demonstrates the amount of time and effort the organizing team dedicated into streamlining the logistics, making Imprint’s status as a “premier” conference well-deserved.